As seen in:
What makes us unique?

Our social impact, expertise & tech

We are the leading a micro-mobility revolution by combining digital marketing and shared transport -offering everyone ten minutes free ridings on our shared e-bikes daily and creating a new communications channel via our App. With over 50 years' mobility experience and an unrivalled commitment to sustainability, we're on a a mission to build happier, healthier cities for all.
How does it work?

Ad revenue model

HumanForest partners with companies to enable the free ride. Riders receive advertisements (like the one you see on the right) when they open the HumanForest App and also when they end their ride.

For our partners, this is a new communications channel which unlocks audiences, targets consumers based on location or other attributes and, most importantly, helps .
Let's reForest the world together

A message from us

Three month trial completed summer 2020

Proven concept

Active users
46% week-on-week increase
Coverage in two Boroughs
Co2 avoided
equivalent to +400 trees planted
Rider rating
Based on +650 reviews
“Fantastic experience - I have used a lot of these eBike Apps but this is, hands down, the best.”
App Store
"This bike made me zoom through my journey, faster and better than the Boris bikes!! First time user and I am very happy that I've come across this bike company."
Sarah Bagayan
Google Play
"This is a fantastic initiative! Great quality bikes, smooth app experience, all round excellent service. Thank you Human Forest!!"
Google Business

“HumanForest is a new and exciting way of securing a form of out of home advertising, especially during a time when most other transport isn’t being used as frequently.”

Financial Times, Brand Executive

“So pleased to partner with HumanForest... the best way to get around London right now.”

WholeFoods, Marketing Director

“This partnership helped us reach new audiences in a way that was engaging, memorable and distinct.”

Rude Health, Brand Development & Partnerships Manager

The opportunity

Cycling is up 500% in London since the pandemic began and with £2bn of government money set aside to improve cycling infrastructure, there is a huge opportunity for shared transport in London.

"HumanForest has a unique business model that is completely new to the industry and it couldn't be timelier as electric transport is set to change the way people move"
Stefan Tilk, Seed Investor, ex-Volvo President and CEO of NEVS AB
"We are already seeing the success of the model and I am excited to be involved in its future growth"
Vicente Pascual, Seed Investor and Cabify Founder
Micro-mobility industry in Europe growing by:
20% p.a

Forecast to reach $150bn by 2030

Our growth ambitions

Grow faster
Expand the London fleet
Build a proprietary tech stack
Go global
Open five new cities in 2022
Our team

The founding Treenions

Agustín Guilisasti
Founder & Chief Executive Officer
Caroline Seton
Co-Founder & Head of Growth
Michael Stewart
Co-Founder & Head of Marketing
Our founder's view

A new beginning

"At the heart of HumanForest is a desire to help people make sustainable choices that protect the environment. We will facilitate up to 7,000 rides and avoid almost 4 tons of Co2 from being emitted into London’s air every day. Climate change can be overwhelming and there are still so many unknowns but HumanForest is a choice Londoners can make in their day-to-day lives to reduce their carbon footprint."

Agustín Guilisasti, Founder & CEO of HumanForest