As seen in:
What makes us unique?

Our social impact, expertise & tech

We are the leading micro-mobility revolution by combining digital marketing and shared transport -offering everyone ten minutes free ridings on our shared e-bikes daily and creating a new communications channel via our App. With over 60 years' mobility experience and an unrivalled commitment to sustainability, we're on a mission to build happier, healthier cities for all.
How does it work?

Ad revenue model

HumanForest partners with companies to enable free rides. Riders receive advertisements (like the one you see on the right) when they open the HumanForest App and also when they end their ride.

For our partners, this is a new communications channel which unlocks audiences, targets consumers based on location or other attributes and, most importantly, helps the planet.
Let's reForest the world together

A message from us

Three month trial completed in summer 2020 and London-wide relaunch in September 2021

Proven concept

Active users
150% week-over-week growth
per active bike/day during trial
Kg of CO2 avoided
avoided per month per bike
Rider rating
Based on 1,000+ reviews
Combined CAC
Expected LTV
Payback period per bike
Impressions sold
for the next 4 months
“Fantastic experience - I have used a lot of these eBike Apps but this is, hands down, the best.”
App Store
"This bike made me zoom through my journey, faster and better than the Boris bikes!! First time user and I am very happy that I've come across this bike company."
Sarah Bagayan
Google Play
"This is a fantastic initiative! Great quality bikes, smooth app experience, all round excellent service. Thank you Human Forest!!"
Google Business

“HumanForest is a new and exciting way of securing a form of out of home advertising, especially during a time when most other transport isn’t being used as frequently.”

Financial Times, Brand Executive

“So pleased to partner with HumanForest... the best way to get around London right now.”

WholeFoods, Marketing Director

“This partnership helped us reach new audiences in a way that was engaging, memorable and distinct.”

Rude Health, Brand Development & Partnerships Manager

The opportunity

Cycling is up 500% in London since the pandemic began and with £2bn of government money set aside to improve cycling infrastructure, there is a huge opportunity for shared transport in London.

"HumanForest has a unique business model that is completely new to the industry and it couldn't be timelier as electric transport is set to change the way people move"
Stefan Tilk
Seed Investor, ex-Volvo President and CEO of NEVS AB
Sr Independent Director at HumanForest
"We are already seeing the success of the model and I am excited to be involved in its future growth"
Vicente Pascual
Seed Investor and Cabify Founder
Non-executive Director at HumanForest
Micro-mobility industry in Europe growing by:
20% p.a

Forecast to reach $150bn by 2030

Our growth ambitions

Grow faster
Expand the London fleet to become the largest e-bike operator
Build a proprietary tech stack and have the most efficient MaaS operation
Go global
Open new cities in 2022
60+ years of mobility experience

The founding Treenions

Agustín Guilisasti
Founder & Chief Executive Officer
Caroline Seton
Co-Founder & Head of Growth
Michael Stewart
Co-Founder & Head of Marketing
Will Jansen
Head of Operations
José Eluchans
Head of Finance & People
José Duarte
Head of Technology
Laura Elms
Head of Sales & Partnerships
Our founder's view

Ready to reForest

“At the heart of HumanForest is a desire to help people make sustainable choices that protect the environment.
With a new take on mobility, a concept proven in our trial and London-wide launch, we are now ready to scale our operations. We are gearing up for the next growth stage in 2022, aiming to become the largest e-bike operator in London and expand globally, starting with two other European capitals.

We are proud to be an all-round sustainable micro-mobility solution delivering a tangible social impact by helping people move in an environmentally considerate and affordable way. What’s more is that we have also created a sustainable business in terms of profit, something that is highly unusual in this sector. We are ready to reForest the world, come join us in this exciting journey!”

Agustín Guilisasti, Founder & CEO of HumanForest